Resumé

[Professional Experience]  [Freelance Professional Background] [Academic Background]
[Literary Contests] [Personal References]

Professional Experience

October 2000 to Date
USAtourist.com / Spanish Content Editor / Editor of the Spanish language section of this multilingual travel portal focused on USA attractions. In charge of development of contents and generation of stories ideas, as well as for the translation, edition and proofreading of texts. Monthly contributor writer.
December 1995 to August 2000

Estafeta Mexicana, S.A. de C.V., Marketing Direction / Creative Copywriter / Webmaster / Newsletter Editor and E-Commerce Project Leader

  • Copywriter, editor, translator and proofreader of all texts for marketing, advertising and marketing communications, including Advertisement (print, TV and Radio), Direct Mail (promotional letters and brochures)
  • P.R. Strategies Coordinator: Preparation and edition of Press Releases and Advertorials and materials related. Contact with the Media.
  • Executive Editor of the in-house corporate Newsletter
  • Webmaster of the company´s website: http://ww.estafeta.com.mx
  • E-Commerce Project Leader: in charge of positioning strategies, market culturization, promotion and day-to-day business follow-up.
June 1992 to November 1995

Reportero Industrial Mexicano / Revista Byte Mexico / Assistant Editor / Marketing Coordinator / Assistant Editor, Reporter and regular Writer for Var/TIPS and Byte Mexico (former PC TIPS/BYTE magazine), both publications focused on the computer market Value Added Resellers and End Users, respectively. Editor of the News and New Products sections

General Coordinator of Marketing: Responsible for analysis, research and development of marketing plans and strategies for this publishing house. Design coordination and copywriting of materials for in-house advertising and marketing campaigns oriented towards subscriptions and advertising space sales promotion. Development and implementation of direct mail marketing plans for direct response monthly campaigns

July 1994 to October 1995

AdHoc Comunicación Integral, S.A. de C.V. / Horizontes USA & Canadá Magazine / Editorial Director and Writer / Editorial Director and writer of a travel & tourism magazine published in association with the Tourism Offices of the United States and Canada, reporting to the General Director. In charge of overall management of contents and editorial policies and guidelines. Responsible for the editorial calendar definition and follow-up, and for the development of monthly contents and special editions contents. Management of freelance writers and translators. Contact with industry key players.

October 1989 to Junio 1994

Beristain Gil y Asociados, S.C. / Conference Producer, Business Newsletter Editor / Developer and Producer of business-to-business Conference programs, responsible for comprehensive selection of topics and addressers, as well as for the preparation of printed materials for direct mail promotion.

Editor of an international monthly newsletter regarding financial and accounting subjects, of interest to foreign traders and investors.

 

Freelance Professional Background

January 1985 To Date

1985 to Date / English-Spanish Translator / Creative Copywriter / English-spanish technical, legal and commercial translator, selling services mostly to Patents and Trademarks law firms, publishing houses, embassies and IT companies, for the translation of contracts, users manuals, articles, ads and reports, among others.

Creative copywriter and editor of texts for traditional and electronic media (Internet), advertsising and marketing communications materials, advertorials and packaging.

March 1997 to October 1998 / MC MURRY PUBLISHING, INC., Phoenix, Az. / Copywriter, translator and Proofreader / Editorial Copy of articles for the diverse bicultural magazines of this publishing house (Salud y Vigor, Bienestar, Avances), with circulation among Hispanic readers in the United States.

1996 - 1998 / ONE TO ONE MARKETING, SA DE CV, Mexico City / Copywriter Free-Lance / Copywriter of texts for direct mail marketing campaigns, brochures and sales catalogs.

1996 - 1998 / TECNOLOGIA VIRTUAL, S.A. de C.V. Cuernavaca, Mor. / Technical Copywriter / Copywriter and editor of technical manuals for corporate end users of custom made software business applications.

1994 – 1997 / A.P.A.C. (PRIVATE ASSISTANCE INSTITUTION), México, D.F. / Editorial Advisor and Writer; External Advertising Coordinator / Editorial advisor to the director of "Mano con Mano" magazine, the official communication vehicle of this social oriented entity which provides assistance to people with cerebral palsy.

External coordinator for Advertising and Promotion: In charge of the supervision and execution of periodical publicity and advertising in-house and out-house media campaigns, focused on funds raising, subscription sales and social awareness.

1993-1994 / REVISTA MERCATOR / General Director and Publisher/ Founder and editor of two neighborhood newspapers, distributed free, every other week, among the residents of some of the wealthiest districts of Mexico City (13 issues published, with a circulation of more than 24,000 each). Responsible for the design, copywriting, distribution and over-all supervision of the project.

1992-1994 / INSTITUTO VERIFICADOR DE MEDIOS / Executive Editor, Members Bi-monthly Newsletter / Executive editor of the Institute´s newsletter distributed among the agencies, advertisers and media that compose this organism, which is similar to the American (ABC) Audit Bureau of Circulation.

 

Academic Background

November 1987 to May 1991

Law Degree / Law Faculty of the National University of Mexico / Ciudad Universitaria, Mexico, D.F. / Title obtained: March 1994

March 1992 to August 1992

Advertising Creativity Seminar / Universidad de l Claustro de Sor Juana / Iberoamericana, México D.F. 

September 1992

Direct Marketing Seminar / Rodríguez Rivas y asociados, S.C. , México D.F.

March 1990 to September 1991

Direct Marketing Seminar / Rodríguez Rivas y asociados, S.C. , México D.F.

 

Literary Contests

October 1994

National Short Story Literary Contest "Otto Raúl González" / Organized by Difusión Cultural del I.S.S.S.T.E / Finalist (diploma)

 

 

Site Designed and Developed by Artexacto